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Evidence-Based Strategies for Digital Media Messaging

Course Description: The purpose of this training is to increase public health professionals' knowledge and use of digital media best practices. Learners will enhance their skills in developing strategic messages that guide enhanced tobacco control policies and programs. This course will be available in additional languages in 2022.

Total Course Time: This course is self-paced and should take approximately 90 minutes to complete.

Module 1

Data Dissemination Strategies

This module presents a high-level look at data dissemination strategies, including the data dissemination process, target audience, communication channels, and information products.
Language
English
Length
Self-paced
Updated
November 2021
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Module 2

Infographics: Using Data for Visual Storytelling

This module explores infographics, an information product that uses visual storytelling to convey information to the target audience. It covers the three elements of infographics, their strengths in representing information, and the uses in print and digital media.
Language
English
Length
Self-paced
Updated
November 2021
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Module 3

Introduction to Social Media

This module dives into the specifics of disseminating information using social media. It covers ways it can be used for public health information, the differences among the major social media platforms (Facebook, Twitter, Instagram), and the basic elements of a successful social media message.
Language
English
Length
Self-paced
Updated
November 2021
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Module 4

Evidence-Based Strategies for Social Media

This module takes a deeper look at best practices for writing social media messages and developing visual content, including common mistakes to avoid. In addition, it covers strategies for amplifying a message’s reach on social media.
Language
English
Length
Self-paced
Updated
November 2021
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Module 5

Digital Media Workshop: Developing a Social Media Post

This module walks through the full process of creating a social media post using the best practices from the previous modules. It includes researching actual global tobacco data, writing an original message with that data, and developing visual content or infographic to post on social media platforms.
Language
English
Length
Self-paced
Updated
November 2021
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Module 6

Evaluating the Reach of Your Social Media Message

This module covers how to use social media metrics to evaluate the reach of your social media messages and includes options for amplifying the reach of the messages through both paid and unpaid methods.
Language
English
Length
Self-paced
Updated
November 2021
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Module 7

Guide for New Social Media Users

Bonus Module
This optional, bonus module is meant for anyone new to social media, and looks at using professional social media accounts, including account management, brand strategy, and content calendars. This module will help in developing policies and procedures for using social media to represent a professional organization.
Language
English
Length
Self-paced
Updated
November 2021
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Module 8

Digital Media Messaging Toolkit and Course Summary

This final module includes a quick tour of the public data available from the Global Tobacco Surveillance System (GTSS) Academy website. It also includes a Digital Media Messaging Toolkit, a collection of helpful resources.
Language
English
Length
Self-paced
Updated
November 2021
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